03 May Stella Rosa is Leading the Way in Low-Alcohol Wines – Here’s Why
Did you hear the buzz? Stella Rosa is the leader in the semi-sweet, semi-sparkling wine category and all the craze with low-alcohol wines. How did this happen? Well, the wine industry is currently being shaped by millennials, the group that appears to increasingly love this beverage more than any other generation. A study by the Wine Market Council showed millennials consumed 42 percent of all the wine in the U.S. last year, 10 percent more than two years prior. What’s changed since then is their affinity for mindful drinking. Taking care of their health, avoiding the dreadful hangover and enjoying life’s pleasures is more their speed.
One brand that has taken note and recognizes these trends, is the original innovator of semi-sweet, semi-sparkling – Stella Rosa. The newest flavor, from America’s #1 Italian-import, is the zesty Stella Rosa Ruby Rosé Grapefruit. Not only is its pink hue and effervescence eye-catching, this deliciously refreshing wine is low in alcohol.
Health and wellness are on the leaderboard across the nation, but that shouldn’t take away from enjoying a nice night out. Most consumers prefer to feel just as sensical at the end of the evening as they did at the start, and low-alcohol wines is the answer. We’ve all seen the Stella Rosa billboards, and their refreshing ads, but did you know many of their wines only contain 5 percent alcohol?
This semi-sweet wine is born in the prestigious Piedmont region of Italy and will be your one stop shop for a refreshing, bubbly drink that doesn’t compromise on flavor. It’s the new phenomenon of sweet wine and low alcohol. Many low alcohol wines are still upwards of 10 percent and are not as easy to drink. Stella Rosa wines are also not easy to make. “This is a delicious high quality product that’s made in an extremely difficult way,” attests fourth generation winemaker Anthony Riboli. “The quality from the Asti region in Piedmont is definitely critical.” He adds that the Italian wineries they work with “hold the juice cold until the decision is made to add yeast and ferment. Because it’s fermented on demand, the product arrives fresher and has optimal aromatic character.” Visit our website to learn the process, it will really give you perspective on our attention to detail and quality.
Stella Rosa Ruby Rosé Grapefruit is your perfect day drink and the definition of ‘summer in a bottle.’ With its stylish appearance, it’s the ideal wine to display in homes and bars/restaurants, or to present as a gift. Stella Rosa Ruby Rosé Grapefruit is best served chilled and pairs well with fruits, cheeses, bruschetta, and salads.
What makes this bottle even more appealing is its vibrant red cap, that’s both colorful and convenient. Presented in a new twist cap, Stella Rosa aims for practicality. Stella Rosa wines come in various sizes for various occasions. Aside from the standard 750 mL bottle, there are the popular 250mL aluminum singles, ideal for a day at the beach, ballpark or picnic. They also come in chic 187mL minis, perfect for parties and gifts.
Stella Rosa wines are elegant, convenient, delicious, easy to drink and they have a wonderful flavor for every season. You can enjoy Stella Rosa Ruby Rosé Grapefruit guilt-free. “It’s the perfect poolside drink,” says fourth generation marketing director Dante Colombatti. “This is sure to be the favorite low-alcohol beverage this summer, along with the delicious Stella Rosa Tropical Mango, my favorite. Cheers!”
Created by the Riboli family more than 15 years ago, Stella Rosa has grown to become the leading imported Hot Brand wine by volume, reaching more than 1.7 million cases last year, according to Shanken News Daily. It has received the Shanken Impact Hot Brand Award for five consecutive years now. For more information, visit www.stellarosawines.com.